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Nine years of words that worked.
From early-stage startups to established fintech brands, I’ve spent my career turning fuzzy ideas into sharp, persuasive copy — and building a body of work I am proud of along the way.
How I work
Every engagement starts with listening. I interview founders, mine reviews and support tickets, and study the competitive set before a single headline is written — so the copy sounds like you on your best day, not like everyone else.
Then I draft fast, revise honestly, and test where it counts. You always see the reasoning behind each line, and every deliverable ships with a plain-English guide so your team can keep the voice alive.
Milestones
2026 Opened the email program Launched a dedicated email-campaign practice, from fintech welcome series to full lifecycle programs.
2025 Rewrote the NovaPay site Led a full website rewrite for a payments brand, from messaging hierarchy to final page copy.
2024 Built the Marketa content engine Planned and wrote a keyword-led editorial program for a marketplace, including the SEO content strategy.
2023 Went full-time Left agency life to write for founders full-time, with a focus on product storytelling.
200+projects delivered across SaaS, fintech, and e-commerce
9 yrswriting conversion-focused copy full-time
40+long-term client relationships and retainers
Process
From brief to launch in four steps
- Discover. Stakeholder interviews, voice-of-customer research, and a teardown of your current funnel.
- Draft. Messaging hierarchy first, then full copy — headlines, body, and calls to action in your voice.
- Refine. Two structured revision rounds with rationale notes, so feedback stays fast and focused.
- Launch. Handoff docs, variant suggestions for testing, and 30 days of tweaks after go-live.