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Email campaigns people actually open.
Welcome series, launches and newsletters with sharp subject lines and one natural call to action per email.
The inbox rewards the human voice
Promotions get deleted; letters get read. I write emails that sound like they came from a person — short sentences, real stakes, one clear ask — while the strategy underneath stays rigorous: segmentation, timing, and testing.
Whether it’s a launch sequence or a weekly newsletter, every send earns the next open.
What’s included
Sequences, campaigns, newsletters
- Welcome sequences — 4–7 emails that onboard, build trust, and drive the first purchase.
- Launch campaigns — teaser, open-cart, and close sequences timed to your calendar.
- Newsletters — repeatable formats your team can sustain, with the first month written for you.
- Subject-line variants — three tested options per send, plus plain-text fallbacks.
Process
Voice first, automation second
I audit your list, past sends, and ESP setup, then map each sequence to a job: welcome, recover, launch, retain. Copy ships in batches with send-ready formatting notes for Klaviyo, Mailchimp, ConvertKit, or your stack of choice. First sequence live in about two weeks.
Do you set up the automations in my email tool?
Copy is the core deliverable, formatted with setup notes for your ESP. Full in-platform builds (flows, tags, QA) can be added as a fixed-fee extra.
How do you measure success?
Opens and clicks are diagnostics; revenue per recipient is the scoreboard. Every sequence ships with a simple reporting template so you can see what each email earned.
Can you match my existing brand voice?
Yes — send your best-performing emails and I’ll codify the patterns into a one-page voice sheet before drafting, so new copy feels continuous with what already works.
Related work
Marketa Capture, then convert
Marketa’s editorial engine brought the traffic; email turned it into pipeline. Pair this service with website copywriting for the full funnel.